The Blog

Stories that didn’t quite fit in the ARTisan series, but are all about creatives doing what they love, with SIGMA.

When Canadian rock band and four-time JUNO award winners Arkells began to record their sixth studio album, Canadian photographer Jess Baumung was welcomed by the band with open arms to document their process, from recording to release....

All of SIGMA’s products are created in one single place, our Aizu factory, and then reach our customers all around the world. In this video, we focus on the people that create our products, the people that use them, and the environments that surround them....

Sam Wong has been photographing weddings for over 15 years in Toronto. Traditionally, Sam has relied on fast prime lenses for his weddings, but the SIGMA 24-70mm f2.8 DG OS HSM | Art lens opened new opportunities to travel lighter and provided more flexibility in...

Toronto photographer Tobias Wang (@visualbass) recently took a trip to Taiwan with a rather light bag of camera gear. Along with his Nikon D750, he packed just two lenses - the SIGMA 24-70mm f2.8 DG OS HSM | Art and the SIGMA 135mm f1.8 DG...

"I had the pleasure of shooting an artist from Hamilton, Ontario named Scott Martin. It was not only a pleasure spending a week with this man while he worked but to learn his craft. This vignette features some of the techniques he uses from gold...

Filmmaker Brad Scholl and mountain bike athlete Brayden Barrett-Hay came together for a self-funded passion project titled “FEARS”. The idea of co-directing a project that was solely their own was initially bounced around between the two creators in early January 2017. ...