A Mari Usque Ad Mare with Tuck Shop Trading Co

A Mari Usque Ad Mare with Tuck Shop Trading Co

A Mari Usque ad Mare is Canada’s national motto, which translates to “from sea to sea”.


Tuck Shop Trading Co. is a Toronto-based clothing company founded by Lyndsay Borschke in 2013. Their designs are inspired by life between the city and the cottage, with products manufactured solely in North America. For the launch of their SS17 lineup, Tuck Shop Co. teamed up with Toronto Photographer and Production Designer Jennifer Morden to create A Mari Usque Ad Mare.

Cameron Roden (who you may remember from behind the lens of this Sigma Artisans story) was one of the cinematographers on set, working with Christina Ienna and a host of Sigma lenses, including the Sigma 18-35mm f1.8 DC HSM Art, Sigma 50mm f1.4 DG HSM Art, Sigma 85mm f1.4 DG HSM Art, and Sigma 150-600mm f5-6.3 DG OS HSM Sport lenses, mixing between the RED Epic-X and Sony A7s bodies.

Christina Ienna with the Red Epic-X and Sigma 150-600mm f5-6.3 DG OS HSM | Sport

Full credits for A Mari Usque Ad Mare: True North Surf Society

Models: Andrew Pigott + Linnea Sage

Surfers: Nicole-Marie Tomasi, Kaitlin De Brandebere, Elie Landesberg, Daniel Steiner

Director: Jennifer Morden

Producers: Jennifer Morden + Sabrina Deluca

Cinematographers: Cameron Roden + Christina Ienna

Editor: Orlee Buium

Art Director: Jennifer Morden

Stylist: Lyndsay Borschke + Tuck Shop Trading Co.

Hair/Makeup: Amber Bentley

Assistants: Ashley McDonald + Elizabeth Whelan

Special thanks to our sponsors + contributors: Ontario Camera, Sigma, Surf the Greats, Tofino Towel Co., Bear Wax